Uganda Tourism Board (UTB), is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory Objectives:
a)To promote and contribute to the Development of the Tourism sector both within and outside of Uganda.
b) To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
c)To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.
UTB is seeking to recruit a suitably qualified and competent Ugandan professional to fill the following positions:
| S/n | Job title | Salary scale |
| Senior Officer Strategic Partnerships Officer | UTB T4 | |
| Senior Officer Digital Marketing | UTB T4 |
Interested and eligible Ugandans who meet the above requirements are invited to apply. Application with detailed CV (with email, telephone contact and postal address), plus copies of all academic certificates and transcripts, testimonials, past appointments copy of National identity card, contact details (telephone, postal and email addresses) of three competent referees should be sent by courier or hand delivered to the address below latest 5:00pm 14th February 2025.
Chief Executive Officer
Uganda Tourism Board
Plot 42, Rotary Avenue (Lugogo Bypass)
6th Floor Lugogo House,
P.O. BOX 7211 KAMPALA
TEL. +256 414 342196/7 Fax +256 414 342 188
E-mail: utb@utb.go.ug
Website: www.utb.go.ug
Please note that only shortlisted candidates will be contacted
E-mail: utb@utb.go.ug
Website: www.utb.go.ug
NB: UTB is an equal opportunity employee
Vision
The centre of excellence in destination management in Africa.
Mission
To sustainably promote Uganda as a competitive tourism destination for inclusive development.
Core Values
TITLE OF THE POSITION | SENIOR STRATEGIC PARTNERSHIPS OFFICER |
DEPARTMENT | FINANCE & PLANNING |
REPORTS TO | FINANCE & PLANNING MANAGER |
SALARY SCALE | T4 |
A Senior Strategic Partnerships Officer in charge of partnerships and resource mobilisation is responsible for strategically planning, securing, and managing resources to support the successful execution of projects. This role requires a blend of project management expertise, Planning and the ability to secure financial resources from various stakeholders
Key Result Area: (The core areas the job holder is accountable to) | Activities/Processes for each Key Result Area (KRA) | |
KRA 1: Resource Mobilisation Strategy | Develop and implement resource mobilisation strategies to secure funding and other resources needed for projects. | |
Identify and pursue new opportunities for resource generation, including grants, partnerships, and investments | ||
KRA 2: Identifying Funding Opportunities | Ensuring the number of corporate partners: Donors, trusts, and institutional funders (directly or via partners) supporting UTB’s work increases in line with UTB strategic plan | |
Scanning relevant forums, websites, newspapers, newsletters, meetings for funding opportunities | ||
Identifying, reviewing and analysing funding opportunities and requirements (bid analyses), | ||
Aligning funding opportunities with UTB strategy, partnerships and internal preparation and implementation capacity. | ||
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Maintaining database with funder information to support process of identifying, reviewing and analysing funding opportunities. | ||
KRA 3: Preparation and Submission of Funding Opportunities | In collaboration with technical teams develop compelling, high quality, competitive funding proposals and relevant documentation (concept notes, proposal log frames, budgets, etc.) for different donor types, to enable review and timely submission | |
Promoting funding proposal writing and reporting | ||
Ensuring diverse range of multiple proposals are running concurrently to provide an opportunity for success | ||
Supporting strategic planning and management through the provision of support in fund requisition, acquisition and proposal budget preparations and ensuring adherence to guidelines | ||
Evaluate and improve process of preparation and submission of funding proposals. | ||
Perform secretarial role to the UTB project preparation committee (PPC). | ||
KRA 4: Stakeholder Management | Build and maintain strong relationships with donors, partners, investors, and other stakeholders. | |
Communicate effectively with stakeholders to align expectations and secure commitments. | ||
Develop proposals, presentations, and reports to engage and update stakeholders. | ||
KRA 5: Budgeting and Financial Management | ||
Monitor and manage project expenditures to ensure financial resources are used efficiently. | ||
Ensure that financial reporting and documentation meet donor and regulatory requirements | ||
KRA 6: Strategic Partner Identification and Management | Identify and cultivate partnerships with organizations, governments, and private sector entities that can provide resources and advocacy for UTB | |
Negotiate terms and agreements to formalize partnerships and resource commitments. | ||
Understanding the strategic technical/programming priorities for UTB and liaising with UTB Heads of Department to understand resource requirements (financial and technical) | ||
Carrying out stakeholder analysis to identify organisations and institutions with whom relationships need to be built and maintained | ||
Researching opportunities and creatively identifying mechanisms for generating income streams. | ||
Proactively identifying and building relationships with donors/ funders and strategic partners so that strong, long term, relationships of mutual benefit are developed | ||
Keeping abreast of funders interests and trends in the sector; including developing mechanisms for being aware of opportunities for partnerships with UTB. | ||
KRA 8: Project Planning and Execution | Oversee the planning, implementation, and monitoring of projects to ensure they are completed on time and within budget. | |
Coordinate with internal departments and external partners to secure the necessary resources for project success. | ||
Use project management tools and methodologies to track progress and adjust plans as needed. | ||
KRA 9: Reporting and Documentation
| Prepare regular reports on resource mobilisation activities, including successes, challenges, and lessons learned | |
Ensure all resource mobilisation efforts are well-documented and compliant with organisational and donor requirements | ||
KRA 10: Risk Management and Implementation | Identify potential risks related to resource mobilisation and develop mitigation strategies | |
Monitor and assess risks throughout the project lifecycle, making adjustments were necessary. | ||
In liaison with departments, develop risk assessment tools that are applicable and relevant to identifying potential risks | ||
Developing risk performance indicators so that risk can be accurately monitored and managed with respect to project management. | ||
Working with the Managers to ensure that risk assessment plans are implemented and identified recommendations are implemented. |
TITLE OF THE POSITION | SENIOR DIGITAL MARKETING OFFICER |
DEPARTMENT | MARKETING |
REPORTS TO | MARKETING MANAGER |
SUPERVISEES | DIGITAL MARKETING OFFICER |
SALARY SCALE | T4 |
To develop and execute comprehensive digital marketing interventions across various online channels, like websites, social media, and email, to achieve UTB business objectives by maximizing brand awareness, lead generation, and customer engagement, while leveraging data analytics to optimize campaigns and stay ahead of emerging digital trends; essentially leading UTB digital marketing efforts with a strategic focus on results and continuous improvement.
At least 5 years’ work experience in marketing with at least 3 years’ bias in Digital Marketing.
Key Result Area: (The core areas the job holder is accountable to) | Activities/Processes for each Key Result Area (KRA) |
KRA 1: Digital Marketing Strategy | Develop and implement digital marketing strategies |
Align digital campaigns with business goals and brand positioning | |
Conduct market research and competitor analysis to identify trends and insights | |
Optimize marketing automation processes.
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KRA 2: Social Media Management | Oversee day-to-day content creation and community management |
Monitor, engage, and grow social media followers across platforms | |
Monitor, engage, and grow social media followers across platforms. | |
Track social media performance and make data-driven adjustments. | |
KRA 3: SEO & SEM Optimization | Conduct keyword research and implement SEO strategies to improve search rankings |
Manage and optimize paid search campaigns (Google Ads, Bing Ads). | |
Collaborate with content teams to ensure SEO-friendly web content | |
Collaborate with content teams to ensure SEO-friendly web content | |
Track and report SEO and SEM performance using analytics tools | |
KRA 4: Content Development, management and Marketing | Plan and create engaging content for Website posts, and socials in all formats (videos, Graphics and text). |
Ensure content is aligned with the overall marketing strategy and brand voice | |
Collaborate with designers and writers to produce high-quality content | |
Track content performance and optimize based on insights | |
Plan the development, Management, and maintenance of all Digital content to maintain its quality, readiness, and integrity | |
KRA 5: Email Marketing Campaigns | Develop and execute email marketing campaigns to nurture leads and engage customers |
Segment mailing lists and personalize emails for higher engagement | |
Analyze email campaign performance and provide detailed reports | |
KRA 6: Performance Analytics | Track, analyze, and report on digital marketing KPIs such as traffic, conversion rates, and ROI. |
Use tools like Google Analytics, SEMrush, and HubSpot to gather insights | |
Set up dashboards for real-time performance monitoring | |
Provide recommendations for optimizing digital marketing efforts based on data insights | |
KRA 7: Paid Advertising (PPC) | Plan, execute, and manage paid digital campaigns across platforms (Google Ads, Facebook, LinkedIn |
Conduct A/B testing on ads for optimal performance | |
Monitor campaign budgets and ensure maximum ROI. | |
Generate detailed reports on paid campaign performance. | |
Develop UTB’s digital marketing strategy and the annual workplan | |
KRA 8: Team Collaboration & Leadership | Lead and mentor the marketing team and staff on the trends and use of the digital platforms. |
Collaborate with staff for cohesive marketing efforts. | |
Manage external agencies and freelancers for specialized marketing tasks. | |
Provide regular performance reviews and feedback to the team. | |
Lead and mentor the marketing team and staff on the trends and use of the digital platforms. | |
Establish and manage relationships with influencers, bloggers, and content creators who can promote Uganda’s tourism offerings on digital platforms | |
Positive brand mentions and coverage from influencers |